Graff is synonymous with rarity, brilliance, and perfection, standing tall as a symbol of unparalleled diamond mastery in the world of fine jewelry. Renowned worldwide for sourcing, cutting, and designing some of the most exquisite gemstones, the brand represents timeless elegance and refined craftsmanship.
Founded in 1960, it has become synonymous with the rarest and most valuable diamonds, catering to royalty, celebrities, collectors, and connoisseurs who appreciate exclusivity and unparalleled beauty.
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The Origins of Graff
The story began with Laurence Graff, a young apprentice jeweler with a passion for diamonds and an eye for brilliance. Launching his eponymous company in 1960, he sought to transform rough stones into wearable masterpieces. Today, the house remains family-owned, with Laurence’s son, Francois, serving as CEO. Every piece continues to be handmade in London, using diamonds sourced and cut under the brand’s strict quality standards.
What Makes the Brand Exceptional
Extraordinary Diamonds
The maison is famed for its access to some of the world’s most extraordinary gems, including:
- Lesedi La Rona: 1,109-carat rough diamond, one of the largest ever found
- Wittelsbach-Graff Diamond: 31.06-carat rare gem
- Delaire Sunrise: 118.08-carat Fancy Vivid Yellow diamond
These stones are celebrated not just for size but for flawless quality and rarity.
In-House Cutting and Polishing
Owning its cutting and polishing facilities allows complete control over the transformation of rough stones. Master cutters spend months, sometimes years, perfecting a single diamond to unlock its maximum brilliance.
Handcrafted in London
Every creation is designed and handmade in Mayfair, ensuring meticulous attention to detail. The result is jewelry that is both luxurious and technically flawless.
Heritage of Innovation
Advanced tools like lasers, precision microscopes, and 3D modeling are employed to enhance a diamond’s natural sparkle, yet the final polish and setting are completed entirely by hand, blending technology with artistry.
Iconic Collections
Classic Graff
This line emphasizes timeless elegance with perfectly cut diamonds in minimalist settings. From solitaire rings to delicate pendants, it embodies understated luxury.
Floral and Butterfly Motifs
Nature-inspired designs often feature butterflies and vibrant gemstones. These high-jewelry pieces showcase whimsical artistry paired with refined craftsmanship.
High Jewelry
Extraordinary one-of-a-kind creations are centered around exceptional stones or rare gems. These pieces frequently appear at red-carpet events and are treasured by collectors worldwide.
Celebrity and High Society Appeal
This jeweler has long been a favorite among the elite:
- Naomi Campbell
- Priyanka Chopra
- Cate Blanchett
- Melania Trump
- Queen Rania of Jordan
From the Oscars to the Met Gala, each piece commands attention and admiration, reflecting the maison’s dedication to artistry and exclusivity.
Commitment to Sustainability and Ethics
The brand prioritizes responsible sourcing and social responsibility:
- Conflict-free diamonds: Fully compliant with the Kimberley Process
- Sustainable mining: Investment in eco-friendly cutting and sourcing practices
- Community development: Supporting education and local initiatives, especially in Africa
Collectors can enjoy luxury with the confidence that every stone meets stringent ethical standards.
Where to Buy
Flagship boutiques are located in:
- London (Bond Street)
- Paris (Rue Saint-Honoré)
- New York (Madison Avenue)
- Geneva
- Dubai
- Hong Kong
In India, select multi-brand luxury stores offer curated collections, and online services are available via www.graff.com.
Why Choose This House?
Owning a piece from the maison is about more than jewelry — it is an investment in heritage, craftsmanship, and rare beauty. Each item tells a story of legacy and exclusivity. Whether purchasing an engagement ring, statement necklace, or high-jewelry collectible, the experience is personal and unparalleled.
Conclusion
For those who value rarity, artistry, and perfection, this diamond house represents the pinnacle of fine jewelry. Its creations transcend mere ornamentation, offering treasures that endure for generations. From monumental diamonds to poetic designs, each piece embodies brilliance, craftsmanship, and timeless elegance.
Graff: Where diamonds define eternity.
